how to get a title for a trailer

2 min read 16-01-2025

Meta Description: Crafting a killer trailer title is crucial! Learn how to write a title that grabs attention, accurately reflects your film, and drives viewers to watch. We cover brainstorming techniques, keyword research, and testing strategies for maximum impact. Get ready to hook your audience! (158 characters)

I. The Importance of a Great Trailer Title

Your trailer title is the first (and sometimes only) impression you make on potential viewers. A compelling title is essential for grabbing attention in a crowded digital landscape. A weak title, on the other hand, can doom even the best trailer to obscurity. It's your first hook; make it count.

II. Understanding Your Audience and Film

Before brainstorming titles, deeply understand your target audience and the tone of your film. A horror trailer needs a title that evokes fear, while a romantic comedy needs something light and engaging. Consider:

Genre: What are the conventions of your genre? Do titles typically use suspense, humor, or intrigue?
Target Demographic: What kind of language resonates with your target audience? Are they younger or older? What are their interests?
Film's Theme: What's the core message or feeling of your film? Your title should hint at this.

A. Brainstorming Techniques

Keyword Brainstorming: List words and phrases associated with your film's plot, characters, themes, and genre.
Mind Mapping: Start with a central idea (your film's title) and branch out to related concepts and words.
Freewriting: Write continuously for a set time, letting your thoughts flow freely. You might uncover unexpected ideas.
Reverse Brainstorming: Start by identifying what you don't want your title to be. This can help clarify your direction.

III. Incorporating Keywords (Strategically!)

While keywords can help your trailer get discovered online, avoid stuffing your title with them. A natural-sounding title that accurately reflects the content is crucial. Instead, focus on:

Relevant Keywords: Words and phrases related to your film's genre and themes.
Search Engine Optimization (SEO): Research keywords people use when searching for similar films. Tools like Google Keyword Planner can help.

IV. Testing and Refining Your Title

Don't settle for the first title you come up with. Test different options to see which performs best:

A/B Testing: Show different titles to separate groups of viewers and track which generates more clicks and views.
Focus Groups: Gather feedback from a diverse group of people to gauge their reactions to your title options.
Social Media Polls: Use social media platforms to run polls and get input from potential viewers.

A. Examples of Effective Trailer Titles

Short and Sweet: Arrival, Gravity, Her
Intriguing and Mysterious: The Sixth Sense, The Silence of the Lambs, Shutter Island
Action-Packed: Mad Max: Fury Road, Avengers: Endgame, Mission: Impossible
Emotionally Evocative: Manchester by the Sea, Moonlight, Call Me By Your Name

V. Final Considerations

Length: Keep it concise. Shorter titles are often more memorable and impactful. Aim for under 60 characters.
Clarity: Your title should clearly communicate the genre and overall tone of your film.
Uniqueness: Stand out from the crowd. Avoid titles that are too generic or similar to other films.

By carefully considering these steps, you can craft a trailer title that's not only memorable but also effective at driving views and generating excitement for your film. Remember, your trailer title is a crucial marketing tool – treat it as such!