how to become a model for under armour

3 min read 16-01-2025

Meta Description: Want to become an Under Armour model? This comprehensive guide reveals the secrets! Learn about the essential requirements, how to build your portfolio, and the steps to get noticed by the brand. Discover tips for showcasing your athleticism, personality, and brand alignment, and prepare for a successful modeling career with Under Armour.

Understanding the Under Armour Brand

Under Armour isn't just about athletic apparel; it's a lifestyle. They represent performance, innovation, and a relentless pursuit of greatness. To become an Under Armour model, you need to embody these values. This isn't just about looking good; it's about demonstrating the brand's spirit.

What Under Armour Looks For in a Model

Under Armour seeks models who are:

Athletic and Fit: This is non-negotiable. They need models who can showcase their clothing on athletic bodies.
Confident and Driven: The brand's messaging emphasizes ambition and strength. Your personality should reflect this.
Versatile: Ability to portray various athletic activities and styles is a plus.
Photogenic: You need to look great on camera, conveying energy and authenticity.
Socially Active (Often): A strong online presence can help get noticed.

Building Your Modeling Portfolio

Your portfolio is your calling card. It's how you showcase your potential to agencies and brands.

Essential Photoshoots

Athletic Shots: Showcase your physique and athletic capabilities. Consider action shots during sports or fitness activities.
Lifestyle Shots: Demonstrate your everyday style and how you incorporate Under Armour into your life.
Headshots: A strong headshot is crucial for conveying personality and professionalism.

Professional Photography is Key

Don't skimp on photography. Invest in a professional photoshoot with an experienced photographer who understands athletic modeling. High-quality images are essential for making a strong first impression.

How to Get Noticed by Under Armour

There's no single path, but here are strategies to increase your chances:

1. Professional Representation

Consider signing with a modeling agency that specializes in athletic or fitness modeling. Agencies have established connections within the industry and can significantly boost your chances.

2. Social Media Presence

A strong online presence is crucial. Build a compelling Instagram or TikTok profile showcasing your athleticism, fitness journey, and alignment with the Under Armour brand. Use relevant hashtags like #UnderArmour, #UA, #fitnessmodel, etc.

3. Direct Approach (With Caution)

You can try contacting Under Armour directly, but be prepared for a challenging process. Research the appropriate contact person and send a professional email with your portfolio. Avoid being overly pushy or persistent.

4. Open Casting Calls

Keep an eye out for open casting calls or model searches that Under Armour may announce on their social media channels or website.

5. Network Strategically

Attend fitness events, athletic competitions, and industry gatherings to network with professionals in the field. Building connections can open doors to opportunities.

Maintaining Your Brand Alignment

Once you land a gig, maintaining alignment with Under Armour's image is crucial.

Consistent Branding

Ensure your social media posts reflect the brand's values, aesthetic, and target audience.

Professionalism

Always be punctual, prepared, and respectful during photoshoots and any interactions with Under Armour representatives.

Continuous Improvement

Stay in top physical condition, keep learning, and adapt to changing industry trends.

Frequently Asked Questions (FAQs)

How tall do you have to be to model for Under Armour?

There's no strict height requirement. Under Armour values athleticism and fitness over specific height parameters.

What kind of experience do I need?

While prior modeling experience is helpful, it's not always essential. Demonstrating athleticism and a strong portfolio is more important.

How much do Under Armour models earn?

Compensation varies widely depending on factors like experience, campaign scope, and contract details.

Conclusion: Your Under Armour Modeling Journey

Becoming an Under Armour model requires dedication, a strong work ethic, and a genuine passion for athleticism. By building a compelling portfolio, utilizing social media effectively, and networking strategically, you can significantly increase your chances of achieving your goal. Remember, perseverance and a positive attitude are essential ingredients for success in this competitive field. Good luck!