how to add favicon to squarespace

Daniel Parker

2 min read

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12-01-2025

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Adding a favicon—that tiny little icon that appears next to your website's title in browser tabs—is a small detail that makes a big difference in branding and professionalism. It's a simple touch that elevates your Squarespace site's look and feel. This guide walks you through the process step-by-step. Adding a favicon to your Squarespace site is easier than you think!

Understanding Favicons: Why Bother?

Before diving into the how-to, let's understand why you should add a favicon. A favicon is more than just a pretty picture; it's a crucial element of your website's branding.

• Brand Recognition: A custom favicon instantly reinforces your brand identity. Users quickly identify your site among many open tabs.
• Professionalism: A missing favicon can make your site look unprofessional and incomplete. It's a small detail, but it matters.
• User Experience: Favicons improve the overall user experience by making it easier to locate your site amongst others.

How to Add a Favicon to Squarespace: A Step-by-Step Guide

Squarespace makes adding a favicon relatively straightforward. Here's how:

1. Prepare Your Favicon:

• Image Size and Format: Your favicon should be a square image, ideally 512 x 512 pixels. Common formats include ICO, PNG, or JPG. For best results, use a PNG for crispness. Many free online tools can convert your image to the correct size and format if needed.
• Image Quality: Use a high-quality image for a sharp and clear favicon. A blurry or pixelated favicon will reflect poorly on your brand.
• File Name: Keep the filename simple and descriptive, like favicon.ico or favicon.png.

2. Access Squarespace's Design Settings:

Log in to your Squarespace account. Navigate to your website's dashboard. Then, follow these steps:

• Go to Design: In the left-hand navigation menu, click on "Design."
• Select Website Favicon: Click on "Website Favicon."

3. Upload Your Favicon:

• Upload Image: Click the "Choose File" button and select your prepared favicon image from your computer.
• Save Changes: Squarespace will automatically update your site with the new favicon. Click "Save" to confirm the changes.

4. Clearing Your Browser Cache (Important!):

After uploading your favicon, you might not see the changes immediately. Your browser cache could be showing the old favicon. To clear the cache:

• Google Chrome: Type chrome://settings/clearBrowserData into the address bar, select the desired time range, and check "Cached images and files." Then, click "Clear data."
• Mozilla Firefox: Go to "Options" (or "Preferences"), then "Privacy & Security." Under "Cookies and Site Data," click "Clear Data." Select "Cached Web Content" and click "Clear."
• Safari: Go to "History" and select "Clear History and Website Data." Choose the desired time range.

5. Verify Your Favicon:

Open a new browser window or tab and navigate to your website. You should see your newly uploaded favicon next to your website's title. If not, double-check you followed all the steps and cleared your browser's cache.

Troubleshooting Tips

• Incorrect Image Size/Format: Ensure your image meets the size and format requirements (512x512 pixels, ICO, PNG, or JPG).
• Browser Cache: Always clear your browser cache after uploading a new favicon.
• Squarespace's Caching: Squarespace itself might cache the old favicon. Wait a little while (or try clearing your browser's cache).

Adding a favicon is a simple, yet highly impactful, step in improving the overall branding and professionalism of your Squarespace website. By following this guide, you'll have a custom favicon enhancing your online presence in no time!